E-Textbooks Get a Lift From Publishers

Over the years, publishers have tried a variety of strategies to sell digital textbooks but with limited success. Most students continue to buy print books despite the inconvenience of having to lug them around in their backpacks.

Two major publishers are trying a new tactic. They have invested in Inkling, a company that makes interactive textbooks available on the iPad. They have also agreed to make dozens of their titles available on Inkling’s service. More….

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