Heather Reisman is, as usual, clutching a new book in her hand. But this one isn’t just another bestseller to tout as one of “Heather’s Picks” on the shelves at Indigo Books & Music Inc. (IDG-T12.86-0.04-0.31%)It’s a book that may hold a blueprint to the chain’s survival.
In her quest to reinvent her stores, Ms. Reisman is finding inspiration in the latest work by Howard Schultz, entitled Onward. In it, the Starbucks founder serves up a candid account of his shakeup of the flagging café chain, which lost its direction several years ago – and, in the process, lost some of its cachet with coffee drinkers. Read more >>>